Healthcare
Several years of experience serving the healthcare industry, promoting lifestyle changes, insurance benefits and medical procedures.
It Takes a Holistic Design Approach to Make an Impact
Positioning the essence of an organization requires the melding of the visual with the written in a way that resonates with the target audience.
The benefit to using the web to market brands, is it's immediacy and affordability. It's the ideal way of testing theories and finding out if they actually drive results.
Contrary to popular belief, "print is not dead." It's an effective tool in creating brand advocates because it leaves a lasting impression when done properly.
Measuring the effectiveness of marketing spend through the lens of response rates, KPI and ROI is essential to the creative process. Numbers tend to paint a picture that are immune to Photoshop.
Wide range of design solutions in a variety of industries.
A resource for creativity and functionality.
"SOLVING YOUR GRAPHIC DESIGN AND MARKETING NEEDS IS MY SPECIALITY."
Capitalize Design is Shannon Rones, a Creative Director who has a wealth of experience serving Fortune 500 Companies. With a proven track-record of team leadership, creative ingenuity, productivity, cost containment, collaboration and brand development.
The name "CAPITALIZE DESIGN" reflects my passion for creating effective marketing communications with sound financial prudence.
Proficient in Mac and PC environments with expert knowledge of Adobe Creative Suite, MS Office, CMS, Noosh, Basecamp, technical troubleshooting, print and web production, and so much more.
InDesign 95%
Illustrator 95%
Photoshop 90%
Web 85%
Analytics 75%
I take extreme pride in my work with the unyielding focus on exceeding your expectations regardless of the complexity of the project, seemingly impossible deadline and diminishing budget.
Developing unique concepts and generating fresh perspectives are strengths of mine. However, I always temper the creativity with practicality to insure solutions can be realistically implemented.
I am a firm believer in facilitating conversations with stakeholders and relying on their input to shape the end product. Conversely, I am equally capable of initiating approaches to start the dialog.
Several years of experience serving the healthcare industry, promoting lifestyle changes, insurance benefits and medical procedures.
Full range of experience providing branding and B2C and B2B marketing needs for Fortune 500 financial institutions and credit monitoring service providers.
Experience marketing luxury and affordable customized apartment homes to retirees.
Designer on a mission to bring good design that generates good business.
Writer with a penchant for concise branding and business communication.
Conscientious steward of budget oversight.
Years of Creative Leadership
Satisfied Clients
Hours Designing
Sets of Replaced Keyboard Batteries
The role of the designer is that of a very good, thoughtful host — whose energy goes into trying to anticipate the needs of his guests.Charles Eames
Good design is a lot like clear thinking made simple.Edward Tufte
I strive for two things in design: simplicity and clarity. Great design is born of those two things.Lindon Leader
What makes content engaging is relevancy.Gail Goodman
Please email me any inquiries.
I promise to be prompt in responding to any questions you might have.