Design Methodology

It Takes a Holistic Design Approach to Make an Impact



Positioning the essence of an organization requires the melding of the visual with the written in a way that resonates with the target audience.

Online Advertising

Online Advertising

The benefit to using the web to market brands, is it's immediacy and affordability. It's the ideal way of testing theories and finding out if they actually drive results.

Print Advertising

Print Advertising

Contrary to popular belief, "print is not dead." It's an effective tool in creating brand advocates because it leaves a lasting impression when done properly.

Data Analysis

Data Analysis

Measuring the effectiveness of marketing spend through the lens of response rates, KPI and ROI is essential to the creative process. Numbers tend to paint a picture that are immune to Photoshop.

Click & Share the Love

Branding Innovator With the Ability to Take Your Company to the Next Level

About Capitalize Design

A resource for creativity and functionality.

A Creative Director with a Conscience


Capitalize Design is Shannon Rones, a Creative Director who has a wealth of experience serving Fortune 500 Companies. With a proven track-record of team leadership, creative ingenuity, productivity, cost containment, collaboration and brand development.

The name "CAPITALIZE DESIGN" reflects my passion for creating effective marketing communications with sound financial prudence.

My Skills

Proficient in Mac and PC environments with expert knowledge of Adobe Creative Suite, MS Office, CMS, Noosh, Basecamp, technical troubleshooting, print and web production, and so much more.

  • InDesign 95%

  • Illustrator 95%

  • Photoshop 90%

  • Web 85%

  • Analytics 75%

How I Can Help Your Organization?

I take extreme pride in my work with the unyielding focus on exceeding your expectations regardless of the complexity of the project, seemingly impossible deadline and diminishing budget.

Developing unique concepts and generating fresh perspectives are strengths of mine. However, I always temper the creativity with practicality to insure solutions can be realistically implemented.

I am a firm believer in facilitating conversations with stakeholders and relying on their input to shape the end product. Conversely, I am equally capable of initiating approaches to start the dialog.

Industry Experience



Several years of experience serving the healthcare industry, promoting lifestyle changes, insurance benefits and medical procedures.

Financial Services

Financial Services

Full range of experience providing branding and B2C and B2B marketing needs for Fortune 500 financial institutions and credit monitoring service providers.

Real Estate

Real Estate

Experience marketing luxury and affordable customized apartment homes to retirees.

Trifecta of Talent

Graphic Designer

Visual + Technical Problem Solver

Designer on a mission to bring good design that generates good business.



Writer with a penchant for concise branding and business communication.

Number Cruncher

Defender of the Dollar

Conscientious steward of budget oversight.


Years of Creative Leadership


Satisfied Clients


Hours Designing


Sets of Replaced Keyboard Batteries

Contact Capitalize Design

Please email me any inquiries.

I promise to be prompt in responding to any questions you might have.