Case Studies

ANB Branding
Access National Bank Rebranding
  • Designed new Access National Bank brand including logo, responsive website, collateral, content etc. (formerly never had an official logo other than the Bank’s name in Arial Black Italics)
  • Played integral role in Virginia Commerce Bank’s Online Banking platform conversion process involving extensive back-end functionality testing.
  • Developed detailed technical training materials both to internal staff and to customers regarding every aspect of the new system changes.
  • Based on intimate technical knowledge of the system, personally serviced hundreds of customers¬†and identified necessary product modifications for improved functionality.
  • Designed new branch posters to reflect more conversational tone, bringing greater attention within the branches to promote key products and services.
  • Submitted print RFP to several vendors and secured extremely favorable pricing that saved the Bank half of what it normally spent on signage.
  • Insured that posters were printed using UV coating to minimize fading and prolong shelf life.
Master Agreement
  • Developed Bank’s first master agreement booklet which involved converting hard copy source files to digital files.
  • Involved in the content development, insuring accuracy of language from a product, legal and compliance perspective.
  • Insured that multi-page booklet was thin enough to fit through insertion machine and not incur additional postage costs.